Adidas & Pogba

Adidas have released a new spot featuring their megastar ambassador: Paul Pogba. Despite having a less-than-convincing season so far at Manchester United, he is their go-to brand ambassador due to his cheeky, street-style, cool personality that seems to have seamlessly captured the attention of the football, fashion & music worlds including collaborations with grime-artist Stormzy in the last few months.

The new, emotional spot focuses on Pogba's journey to where he is today, showcasing his roots and clear, early talent, as well as flashes of his flippant arrogance; evident from a very young age.

It's a fun, fast-moving, light-hearted ad, that doesn't take itself too seriously, and worth a watch here. Adidas' #HereToCreate campaign, which focuses on creativity and improvisation instead of robotic training drills continues to impress. Keep it coming.


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