Charcoal Juice?

Forget kale, quinoa and chai seeds, superfoods have gone to the next level: charcoal juice is now a thing. Midnight Tonic contains water, lemon, stevia, activated charcoal, schizandra berry and ginger. Activated charcoal is (apparently) the next big thing in the health world, offering countless benefits to your body.

What's more, the brand managed to use celebrity endorsements to market the product, all for free! Not a penny was paid to these promoters, who were just treated to a surprise package on their doorstep, which led to the product selling out in 3 days. Impressive.