Bounce Bounce

Christmas hype continues to build as what seems to be a John Lewis Christmas teaser dropped onto the Internet yesterday, followed by another today. Entitled Bounce Bounce, and revealed on a Twitter account of the same name, the 10-second teasers feature a dog panting and a girl bouncing on her space hopper and on the sofa. The typical, classy and beautiful John Lewis aesthetic is visible, as is the start of an emotional-sounding song; always a staple to their festive spot.

Check out the teasers here, and keep your eyes peeled, rumour has it that Friday is the day. The Independent have also claimed to have worked out the song from the 10-second intro: One Day I’ll Fly Away from Moulin Rouge, and the grapevine suggests it will be covered by London electronica band Vaults. All speculation, but who knows.

Stepping away for one second, it’s quite amazing how quintessential this advert has become to the UK festive period. Hats off to John Lewis.




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