Santa Forgot

Alzheimer’s Research UK have produced an incredibly emotive ad for the Christmas Season entitled Santa Forgot.

Looking at dementia and the problems it can cause, the dad in the spot tells his young daughter the sad story of how Santa deteriorated over the years mixing up presents and eventually forgetting Christmas altogether. However, the little girl won’t have it and tasks Santa’s elves with researching how to fix him; if you can fix a present, you can fix Father Christmas.

In a touching, moving advert, all the more so if you are in any way affected directly or indirectly by this upsetting disease, Alzheimer’s Research UK do an excellent job of pushing the message that more work needs to be done to help the people who are suffering.

Stephen Fry’s soothing voice provides great narration, and the animation is expertly done; it’s a very nice piece. Have a watch here, and if you’re feeling generous, donate.