Beckham's Tattoos tell a story

Everyone loves Becks. He is an undisputed national icon and often puts this reputation to excellent use to help various causes. This year is no different as he has teamed up with UNICEF for a piece of hard-hitting marketing to combat child violence.

In the dark, sombre spot Beckham’s tattoos ingeniously come to life through animation telling various tales of different forms of child violence and using the tagline violence marks children forever. It is a sinister, tough ad to watch but an incredibly effective one that should help spread awareness of an ongoing issue this Christmas.

For the umpteenth time, nice one Becks.