El Búho for the Bank

Leo Burnett Argentina have produced some of the funniest ads we’ve seen for a while and, believe it or not, it’s for a national bank.

Somehow the creatives have made Term Deposit Accounts hilarious, exciting and entertaining. How?

El búho. Or, in English, the owl. The owl is the historical icon of the Hipotecario Bank and has been brought to life by their most recent campaign. The humorous owl startles the characters throughout the ad and mocks them as they try and hide their cash in the most bizarre places. He proclaims himself as their “búhociencia” or “owl-conscience” and his deep, throaty voice attempts to instil some financial wisdom in their heads and stop them from hiding their money in flowerpots. The tone and personality of the owl is what makes this campaign a winning formula and it is genuinely laugh-out-loud stuff; the pace and wit that has been injected is amazing.

It’s an absolutely cracking, feel-good and well-put-together piece of work, check out the first ad here and second one here. Both equally entertaining.

Long live the búho and hopefully more to come from him soon.