Ikea Tackle Divorce

The theme of divorce is always a tough one, especially for brands, and consequently we barely ever see it dealt with in marketing campaigns. After all, why would you want such a depressing phenomenon have this sombre effect on your consumers.

However, isn’t this something brands should deal with? Surely something so common and that affects so many people around the world shouldn’t be so taboo. If people want truthful, honest advertising, then this has got to be top of the list.

So, Ikea did it. They tackled it. And they tackled it with great success.

Producing an advert looking at the effect a divorce can have on a young child, they innovatively advertised their products by comparing the little boy’s bedroom at both his mum and dad’s homes. I won’t give anything away, but it’s a moving and very touching piece. Have a watch here.