The Future of Shopping

This could be the future of shopping.

Perhaps you think that shops have no future in the retail world, everything will go online; there’ll be no need to traipse around streets in the rain searching for the best gifts. But, there is that something special about actual shopping, something you can’t quite put your finger on that makes buying something in a shop that much more satisfying. And thus, the shoppers continue to hit the shops despite the consistent, irritating aspects of it.

Introducing Amazon Go, the latest innovation from the online marketplace. Shopping with no queues, with no tills, with nothing. All you do is walk in, scan your phone, pick up whatever you want and walk out again. No frills, no difficulties, just shopping. No more waiting, no more time-consuming, frustrating experiences, just simple, pain-free shopping. It almost feels like shoplifting but just totally legal. Check it out on the video here and prepare to be amazed.

Again, the retail brand have shaken things up and could have created the future shopping experience. There is a Beta store open already in Seattle and now we wait with bated breath for it to hit the UK.