Volvo Swoop In
Volvo is a brand that has become famous in recent years for beautiful, innovative advertising campaigns. Just look at the Epic Split campaign, which won an utter plethora of awards at the hard-hitting marketing festivals a couple of years ago. Furthermore, last year saw a comical, light-hearted campaign with a young girl driving one of their trucks haphazardly around an off-road race track; again picking up countless awards.
So, how do they top these high-flying campaigns? Well, the clue's in the lexicon; with a para-glider of course.
Volvo have created an epic piece of content in which one of their trucks becomes the driving force for a professional paraglider in the stunning setting of the Croatian Alps. Subtly showing the capabilities of their vehicles whilst also being shot in a cinematographically impressive manner, this quasi-short film is a pleasure to watch and gives their trucks yet another dose of dramatism. The two-minute short is simple and beautiful.
Have a look here and Volvo, give yourselves a pat on the back, the bar has been raised yet again.
So, how do they top these high-flying campaigns? Well, the clue's in the lexicon; with a para-glider of course.
Volvo have created an epic piece of content in which one of their trucks becomes the driving force for a professional paraglider in the stunning setting of the Croatian Alps. Subtly showing the capabilities of their vehicles whilst also being shot in a cinematographically impressive manner, this quasi-short film is a pleasure to watch and gives their trucks yet another dose of dramatism. The two-minute short is simple and beautiful.
Have a look here and Volvo, give yourselves a pat on the back, the bar has been raised yet again.
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