Adidas Originals turn to the streets
Adidas originals have released a new short film in which they roll back into a surreal, street underworld. With mythical characters, weird costumes, strange camera angles and guest appearances from Stormzy and Snoop Dogg to name but a few, it makes for some fascinating viewing.
The whole clip has a sinister, creepy undertone, exaggerated by elements such as the dog masks, supercuts between cartoons and reality, and the building, chilling soundtrack that hits a crescendo as the characters chant "I did it my way" as if they were some form of cult.
Originals are pushing individuality more than ever at the moment, as are adidas football with the Pogba You Be You campaign, and this campaign takes this individuality into the fashion world and into the darkest streets.
It's epic, you won't be able to stop watching, check it out here.
The whole clip has a sinister, creepy undertone, exaggerated by elements such as the dog masks, supercuts between cartoons and reality, and the building, chilling soundtrack that hits a crescendo as the characters chant "I did it my way" as if they were some form of cult.
Originals are pushing individuality more than ever at the moment, as are adidas football with the Pogba You Be You campaign, and this campaign takes this individuality into the fashion world and into the darkest streets.
It's epic, you won't be able to stop watching, check it out here.
Comments
Post a Comment