Sainsbury's Dance

Sainsbury’s have released a punchy, fast-paced and fun campaign rolling out on TV this week.

Their dancing food Yum Yum Yum TVC was released onto YouTube yesterday and is immensely catchy. Set to a homemade song that pushes the ad along at high speed, the energy it creates is fantastic. It gives a vibrant, optimistic feel to the brand as an entertaining place to shop and the clever use of the black and white filter with flashes of orange throughout the clip reminds your subconscious of Sainsbury’s without being at all in-your-face. What’s more, it oozes happiness; something in short supply in mid-January.

A great start to the year for the supermarket, it will be interesting to see what M&S, Waitrose, Co-op and Tesco have in store. Check it out here.