Stranger Things win the Superbowl

In what was one of the most exciting and incredible comebacks in Superbowl history, at around 5am UK time yesterday, the New England Patriots took the crown of Superbowl LI.

And, as a result of the exhilarating sporting scenes in the stadium, for once the advertising campaigns took a backseat rather than challenging the main event.

However, one campaign still managed to provoke a lot of conversation and distract attention away from the game (every advertiser’s dream). Controversially, it wasn’t even a brand who managed to usurp the audience’s attention-span, it was in fact a TV series.

Cult-series Stranger Things ingeniously chose the Superbowl LI as a platform to drop their Season 2 trailer as well as the release date. And? Well, it worked. It worked an absolute treat. What’s more, it probably penetrated an entirely new fan-base; sports viewers instead of their stereotypically nerdy, comic-book-reading audience.

Imaginative, skillful and shrewd marketing from Netflix for one of our all-time favourite shows here at Qulture, just a shame about the release date: October 31^st is so f***ing far away. Check out the trailer here.