Aardman Caricatures Clients

Quintessentially British: one of the first things that springs to mind whenever Aardman Studios is mentioned. I mean, you don’t really get more British than Wallace and Gromit.

However, their latest piece delves into the world of satire and, more specifically, targets the advertising industry. And? It’s immensely entertaining.

Imagine every frustrating client conference call you’ve ever had, bottle up all of the tiny annoyances and hypocrisies, reminisce on the chagrins and grievances through which your client puts you, and then watch the latest piece from Aardman. They have brought all of the hilariously contradictory nuances of a client’s thought pattern into the spotlight through their beautiful animation.

In the clip, the agency is told to create something “abstract, black and white, but with a bit of colour” and at one stage the New York-based client excruciatingly states: “can we just change everything and go back to what we had”. As you can see, this video is laughably accurate and representative of the day-to-day trials and tribulations of agency life.

Check out the clip here and think of it next time you want to punch your client in the face.