Adult Illiteracy

Did you know that over one billion adults in the world are illiterate? Nope, neither did I. Well, a really nice piece of advertising looking at the issue of adult illiteracy has recently been released.

For a child, learning to read takes commitment, for an adult, it takes courage. This is the powerful message that’s delivered through this piece of content for Pearson (a charity that tackles the issue). Set to the emotive soundtrack of Human by Rag’n’Bone Man, the short, 60-second clip is motivating and inspiring.

Using personal stories as the medium through which to convey this message, the ad makes the obvious yet vital point that if we can help one generation gain literacy, they can subsequently pass it onto their children to quell this problem once and for all. Simple, right?

A great marketing piece from FCB Inferno and one that can hopefully do some good. Check it out here.