Cheetos Tackle Fashion
In a slightly strange turn of events, Cheetos have taken to the fashion world and, collaborating with Betabrand, have designed a clothing collection.
And thus, the elephant in the room remains: why on earth is a crisp brand designing clothes? Well, expectedly, it's a marketing stunt. However, it's an exceptionally fun one.
Cheetos have designed ten pieces of innovative attire with a twist: each item is created with one specific habit in mind: secret snacking. That's right, each of these seemingly normal designs has unexpected, hidden compartments and covert ways to help you eat Cheetos on the sly.
There are the multiple-layered gloves: ideal for those giveaway orange fingers that would be startlingly obvious and give the game away. We are presented with the Snackspenders: suspenders with obscured slots behind the suspenders in which Cheetos can be stored. Additionally, the Sound Muffling Muffler ingeniously camouflages your Cheeto nibbling both visually and aurally.
Unfortunately, none of the designs have yet been created and it's up to the public to vote for their favourite. One design of the ten will then be crowdfunded. I'm backing the Sound Muffling Muffler...
Fun and tonge-in-cheek marketing from Cheetos, nice work from all involved. Check out the full collection here.
And thus, the elephant in the room remains: why on earth is a crisp brand designing clothes? Well, expectedly, it's a marketing stunt. However, it's an exceptionally fun one.
Cheetos have designed ten pieces of innovative attire with a twist: each item is created with one specific habit in mind: secret snacking. That's right, each of these seemingly normal designs has unexpected, hidden compartments and covert ways to help you eat Cheetos on the sly.
There are the multiple-layered gloves: ideal for those giveaway orange fingers that would be startlingly obvious and give the game away. We are presented with the Snackspenders: suspenders with obscured slots behind the suspenders in which Cheetos can be stored. Additionally, the Sound Muffling Muffler ingeniously camouflages your Cheeto nibbling both visually and aurally.
Unfortunately, none of the designs have yet been created and it's up to the public to vote for their favourite. One design of the ten will then be crowdfunded. I'm backing the Sound Muffling Muffler...
Fun and tonge-in-cheek marketing from Cheetos, nice work from all involved. Check out the full collection here.
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