DIY at Sea

A nice piece of advertising, both visually and metaphorically, has been released by Leroy Merlin (the American equivalent of B&Q).

Redecorating a home is a monumental task and shouldn’t be taken lightly. To rip down walls, repaint, rebuild and redesign really takes a lot out of you but can be an incredibly rewarding and fulfilling experience, especially if you do it with someone you love. Thus, this is the message that Leroy Merlin want to highlight in their new spot, the joys of DIY.

However, they take a different tack from most and, in a short film reminiscent of Pixar’s UP, their house travels to sea.

The metaphor is apt and we are treated to an aesthetically beautiful love story; the sea ebbs and flows around the couple throughout the piece, changing in line with the mood of the characters. Tempestuous seas accompany brash arguments, glass-like waters appear at sunset whilst the couple lie arm in arm, content on the floor of their soon-to-be-renovated house, and a grey mist swoops over the ocean to reflect a moment of uncertainty on what they are to do next.

It’s a lovely piece and well worth a watch, very different from your everyday hardware store ads that pop up garishly on your TV screen. Check it out here.