Giant Boob pops up in Shoreditch

A lovely marketing stunt for you today, this time from London-based ad agency: Mother. And, what was it? A giant boob. Yep, that’s right, they placed a giant boob on top of a building in Shoreditch.

Why? Well, Mother run The Mother Projects Initiative, which aims to help solve a problem or publicise an issue it feels strongly about. This time, it was breastfeeding. Having carried out some research, the agency discovered that mothers still feel very self-conscious, embarrassed and judged about breastfeeding in public, something that they really ought not to. So, Mother decided to take matters into their own hands and build a big old boob.

Alongside the enormous breast, they launched the hashtag #FreetheFeed to get people talking about the issue in an attempt to de-stigmatise it. Something as normal, essential and human as breastfeeding really shouldn’t be scorned upon in this day and age, so Mother went ahead and said it, and, in typical advertising fashion, they said it loudly.  

A nice stunt that will hopefully gain some traction, especially given their exceptional timing: they chucked the boob up on Mother’s Day. Check out the hottest boob in London right now below and keep an eye out if you're anywhere near Shoreditch to see it in the flesh.