Intermarché Impress

French supermarket Intermarché have released an excellent spot, tailored to all you romantics by way of a French love story.

However, this isn’t your typical, cringe-worthy love-advert; this has much more nuance, more subtlety, and is also set to a French song, which, by definition, makes it infinitely more romantic than anything in English.

The plot? It is the story of a young man slowly learning to adapt his shopping habits to impress the girl on the checkout. Her look of slight disappointment at his basket, which is initially filled with frozen pizzas, spurs him to become creative in the kitchen, just so he can appear healthy and cultured in front of his crush. He gradually teaches himself how to cook with fresh fruit and vegetables and progressively replaces the frozen pizzas with fennel, carrots and red peppers, much to her visible delight. The result? I won’t ruin it, watch it yourself.

However, it’s not just the story that impresses here. The advert is beautifully filmed; we are treated to lovely, colourful shots of the young man with his newfound vegetables as well as long, lingering shots of the interaction between the two lovers. It’s simple, subtle and effective.

An absolute joy to watch and certain to put a smile on your face. Check it out here.