Tear-jerking Norwegian Advertising

A heart-warming, moving yet subtle ad has just been released by Norwegian Directory Service Operator 1881 (the equivalent of 118 here in the UK).

The spot is short and sweet, lasting only 60 seconds, but manages to pack in an enormous dose of emotion that could provoke a tear or two. Set to the backdrop of a melodic and sad piano soundtrack, the clip follows a young Norwegian man’s countrywide quest to find “the woman of his life”. Along the way, we learn that he hasn’t seen her in a long while due to his stupidity during his youth and the video builds throughout to a sentimental and tear-jerking climax.

We won’t ruin the ending, so check out the ad here. One thing’s for sure, Norway clearly do Directory Service advertising slightly differently: this is worlds apart from the two goofy, headband-wearing 118 ambassadors.