Pie Tops

A fabulously unnecessary marketing stunt has today been revealed by Pizza Hut. Their latest invention “Pie Tops” is a pair of Pizza Hut-branded hi-top trainers with a twist.

To celebrate a new price promotion in America, attached to the trainers is a button and the rationale is simple: click this button and it’ll order you a pizza. Immensely limited edition, only 64 pairs of these connected-sneakers have been produced, most of which will be distributed to influencers around town but there are a few pairs up for grabs, by way of a competition.

Unfortunately not a UK-based promotion, but definitely worth calling out given its farcical nature. We’re not convinced the sneakers are actually very nice and how you choose your toppings with that red button God only knows, but it’s a pretty cool stunt.

Unnecessary, bizarre yet brilliant. Pizza-lovers will rejoice and keep your eyes peeled for a pair of these knocking around on your commute home, who knows who will get hold of them.