The Fearless Girl

On the back of International Women’s Day yesterday, New York has been treated to a stirring and emotive new urban sculpture, placed in an iconic location.

The Fearless Girl appeared yesterday morning defiantly facing the quintessential Charging Bull on Wall Street.

Created by McCann New York for State Street Global Advisors, the sculpture aims to empower women and encourage big businesses to hire female talent in senior roles, a trend that is becoming increasingly prevalent (as it should be).

It is simple and, visually, incredibly powerful. Juxtaposed opposite the angry, raging bull, the vibrant confidence of the young girl visibly emanates from her strong and gutsy pose.

A fantastic, timely marketing stunt from McCann. Here’s hoping the sculpture isn’t moving anytime soon. Check it out below and a video of the message they are hoping to spread here.