The Tequila Cloud

Mexicans love tequila, period. At least, that’s the stereotype. And so, the Mexicans themselves have decided to use this cultural trope to their advantage to attract tourists to their wonderful country.

How? Through an immersive art project in Berlin.

Using sophisticated, scientific technology, ad agency Lapiz have created a cloud inside a Berlin urban space that mirrors the weather patterns of the city (slightly reminiscent of The Cloud Artist). So, when it rains in Berlin, it rains inside the gallery. Clever, right? 

However, there’s nothing Mexican about a raining cloud. Therefore, the agency have ensured it isn’t rainwater that precipitates from the installation, in one of the most quintessentially Mexican moves ever to grace the art world, the cloud actually rains tequila.  

So, whenever it’s raining out in the Berlin streets, tequila pours from the white, fluffy cloud into the shot glasses happy visitors hold beneath it. Additionally, just in case Berlin is unusually dry, there is a tequila tap beneath the cloud to fill up your glass if the cloud doesn’t fancy raining for you.

We could explain the science behind it, but it’s quite complex and confusing, so you can look that up yourself.

A fun, immersive and humorous piece of marketing from the Latin American country (and Lapiz) and one that will hopefully persuade swathes of Berliners to jump on a plane. Check out some snaps below (it's aesthetically very beautiful) and a video of the cloud in action here.