Visit Sweden

Every country has a different approach on how to attract tourists. Look at Mexico; a while back they used an artistic tequila cloud to try and lure people over to their beautiful Latin American cities. However, Sweden have taken a unique, modern approach: they have listed their entire country on Airbnb.

In collaboration with Visit Sweden (their tourism board), they have produced an aesthetically stunning spot celebrating the breathtaking beauty of their country, all done in the style of an Airbnb ad. Narrated by Åke, the clip celebrates Sweden as if it were listed on the accommodation website: its 100 million acres of land, very spacious relaxation area, 100,000 tempered infinity pools and minimalistic Swedish bathroom. All of these are then complemented by spectacular shots of some of the most beautiful parts of this wonderful country.

It’s simple, clever, visually magnificent and guaranteed to give you an overwhelming sense of wanderlust. Check it out below.




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