Macmillan's moving message

A moving campaign with a refreshing brand message has just been released by Macmillan Cancer Support.

“Life with cancer is still life” forms the overriding strap-line and is illustrated by a series of touching adverts. This tagline is adapted in numerous ways in the collection of short videos that have been produced by VCCP’s London branch. “A mate with cancer is still a mate” is our favourite of the four, showing two mates playing FIFA, winding each other up, and cursing each other’s luck on the game. The revelation that one of them has cancer is visually complemented by a series of short, disjointed and painful-to-watch shots of the journey he has been on since his diagnosis.

The clip encourages viewers that life can still be enjoyable and somewhat normal despite the diagnosis of this terrible disease, promising sufferers that they can always rely on Macmillan’s support as well as that of their friends and family around them. It’s a powerful message and an important one to ensure that cancer patients retain hope and optimism despite the difficulties they will face.

Check out the “mate” clip below and the others on Macmillan’s YouTube channel here.