CALM

A moving piece of experiential marketing for you all today, entitled Project 84.

As a response to the alarming statistic that 84 men commit suicide every week in the UK, the charity CALM (Campaign Against Living Miserably) decided to take action in London.

Working with the help of renowned sculptor Mark Jenkins, they have created 84 lifelike sculptures of men, which were precariously placed on the tops of Southbank buildings on Monday.

The visual stunt is a jaw-dropping, heart-breaking and visually arresting piece of marketing, which will hopefully shine the light on what is becoming an increasingly problematic issue in the UK.

A brilliant stunt from the charity.