Greggs goes undercover
A tactical PR stunt carried out by Greggs has changed a significant number of people's perception of the brand from greasy sausage rolls to elegant alimentation.
Greggs, or Gregory & Gregory as they rebranded for the day, set up a stall at a local foodie festival, characteristically attended by the customary group of pretentious cuisine snobs. Removing all of their iconic blue visual identity, they became Gregory & Gregory for the day: an independent, high-end pop-up, boutique restaurant (buzz-words mandatory).
And?
Hook, line and sinker. Foodies from all over the festival were charmed by their minimalist, beautiful branding, elegantly-served dishes and genuinely delicious food.
The chefs took great pride in simply turning the sign around to reveal that this, in fact, was the high-street fast-food joint they all love to flagrantly abhor.
The stunt was a fun way to celebrate Greggs' new Summer range that's hitting stores all over the UK imminently.
Check out a video of the stunt here and grab more than a sausage roll next time you pass your local.
Greggs, or Gregory & Gregory as they rebranded for the day, set up a stall at a local foodie festival, characteristically attended by the customary group of pretentious cuisine snobs. Removing all of their iconic blue visual identity, they became Gregory & Gregory for the day: an independent, high-end pop-up, boutique restaurant (buzz-words mandatory).
And?
Hook, line and sinker. Foodies from all over the festival were charmed by their minimalist, beautiful branding, elegantly-served dishes and genuinely delicious food.
The chefs took great pride in simply turning the sign around to reveal that this, in fact, was the high-street fast-food joint they all love to flagrantly abhor.
The stunt was a fun way to celebrate Greggs' new Summer range that's hitting stores all over the UK imminently.
Check out a video of the stunt here and grab more than a sausage roll next time you pass your local.
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